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Businesses can make use of individual landing pages as an important part of their online sales funnel. A landing page is considered as the face of your business and this is what helps a prospective customer gets the very first impression of the product or service offered by your business. If you are a start-up or a small business planning to make a mark in the online world, it is important you have the right landing page. If you are not sure how to make one, you can hire a WordPress website builder in Bangalore.
Businesses can plan for a controlled sales funnel by optimizing various landing pages. Let us have a look at it in detail.
Creating online sales funnel using Facebook landing pages
Be it a new product or a service, one can drive a good amount of traffic to their business page using Facebook Advertising. You can create an ad based on the target audience and the target countries and the traffic generated from the ads from Facebook needs to reach a landing page. Instead of sending the visitors to an off page like a web link, the traffic can be driven to a Facebook landing page. An expert WordPress website builder in Bangalore can also help you with the same by creating a Facebook landing page which is in sync with your website in terms of the design etc.
This decision of keeping the traffic to Facebook will for sure increase the rate of conversion on the page itself and you can avoid any bounce rates too.
Create sales funnel using webinar landing pages
Once you have visitors who have been converted to leads, you can run email marketing campaigns that would connect them more with your brand. Once a visitor subscribes, you need to make sure they receive emails with valuable content that they really care about. Make sure you do not send emails frequently but plan it in a way that they stay engaged with the brand.
Once you have a good customer base, you can plan for a webinar and a link to register for the same can be sent via emails. You need to create a landing page for the webinar where the customers can sign up and provide any further information that is required. You can even add a short survey about the products or services they love and so on.
Once they attend the webinar they would for sure love your brand even more!
Once the webinar is completed, make sure to send the participants an email thanking them for being a part of it. This email can be sent a few hours after the completion of the webinar and you can include a coupon code or a demo service in it. This way, you can convert your visitors or participants into customers.
The demo landing pages
If you are offering a demo service to your visitors, it is important you create a simple and clean demo landing page with the list of what information is required. It is also important to remind your leads that there is no obligation here and that it is completely free. You can even provide an option where they can choose a time that is good for them to talk. You can then ask your marketing team to call and brief them about various services/ products you offer.
Landing pages can be used in various ways for sales funnel purposes. All you need to do is to create a smart landing page and campaign to see good conversion rates.